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Donovan Data Systems and MediaBank merge to form MediaOcean, the largest independent advertising technology company in the world
Businesses join to create an open industry platform to tackle advertising industry challenges
Rival Ad-Tech Firms to Become One
Rival ad-technology companies Donovan Data Systems Inc. and MediaBank LLC are merging to create a new company called MediaOcean, in a bid to head off competition from Google Inc. and bolster their efforts to transition into the digital age.