DDS Desktop
The easy way to create and manage broadcast buys
DDS Desktop simplifies TV buying by presenting all tasks in a single, integrated workflow.
Use DDS Desktop to import avails for conventional, regional and specialty networks and selective TV, build your buy, check achievements, transact bookings and revise your buy with the seller's changes. With all these capabilities in one tool, data entry is reduced and the buyer can spend more time on the seller’s value proposition. The increased productivity and effectiveness are additional advantages to bring to clients.
eBusiness saves time, improves accuracy
Electronic avails (eAvails) seamlessly transfer proposal data into the DDS Desktop Buy Construction broadcast TV buying application, where buyers view program schedules, ratings and costs for evaluation and booking.
Accuracy is guaranteed since eAvails arrive directly from the station. The electronic process also saves stacks of paper, so it's better for the environment.
With eAvails we save 90% of the time normally spent manually typing avails into our system. We also like the fact that we know the information appearing in our buysheet is more accurate because there is no possibility for buyers to make re-keying errors.
Cathy Murray, MPG Canada
Learn more on our blog, Buying Made Better, a fresh approach to broadcast buying.
Features & benefits
- Research, analyze, create and maintain your buys
Saves time and increases efficiency - Import general avails or proposals for conventional, regional and specialty networks and selective TV directly into your worksheet
Seamless electronic connectivity saves time and eliminates discrepancies - Copy existing TV and radio buys and schedules
Fast and easy buy creation - Change the details of a buy schedule
Flexibility to add, edit or delete spots - Send and track bookings electronically
Improves communication and ensures accuracy with trading partners - Transfer buy information directly to your system
It’s part of an integrated system, so you never need to enter the same information twice - Request booking reports and track booking history
Monitor all aspects of your work from the same application - Customizable display
View only the information you need to see, in the way you want to see it - Powerful search capability
Quickly locate spots that you need to change - Add, change, copy, and delete buylines in one easy step
Save time on previously time-consuming tasks - Advanced editing features for broadcast TV and radio buys
Allocate inventory, shift and split buylines, copy existing schedules with simplicity - Built-in reporting tools
See the impact of changes made on your buy, including makegoods and preemptions, saving you time and effort
Before & after
Before
The days of small, high-value TV schedules are long gone. Today's media buyers need to be on top of huge volumes of low-value transactions for analysis and bargaining.
After
DDS Desktop streamlines TV buying by presenting all information and tasks in a single interface. Electronic proposals and orders lead to faster negotiation, decision-making and booking. Powerful editing achieves faster and easier buy maintenance.
Results
DDS Desktop eliminates time-consuming and error-prone re-keying of information, freeing buyers to focus on the work that makes a real difference to advertisers.